Foodography: A Singapore Food Blog

On a recent “ice cream tour”, our first stop was Merely Ice Cream – an artisanal ice cream store between Bugis and Bras Basah (next to Nanyang Academy of Fine Arts), dedicated to serving hand craafted ice cream in their natural flavors.

A colorful storefront stands out from neighboring food stalls, what with it’s glass panel adorned with chalk drawings seemingly to attract the youngsters out there. And then behind it is a typical ice cream shop scene: clean, simple, white walls, minimal in decor. Against those plain walls are crate-like tables… a perfect backdrop for those scoops of ice cream you’re about to order.

Flavors are abundant here at Merely Ice Cream. What’s even better is that they are ever-changing (you can check out for their updates on flavors on their facebook page). A single scoop costs $3.30, a double scoop $5.60 and we had the triple scoop for $7.90 with an additional waffle costing $2.80 to go with it. From L-R is the Dark Chocolate, Salted Butterscotch and Peppermint Mocha. My favorite has got to be the Salted Butterscotch. If you like stuff like salted caramel, this is for you. The waffle looked average but surprisingly it surpassed average standards with it’s crisp outer layer.

This is quite the underrated ice cream store compared to places like Tom’s Palette and Udders. Well, they are “Merely” ice cream but I believe they are a lot more than that. If you’re looking for a quieter, less overrated place to have a sweet treat, this might just be it.

Sunshine Plaza

#01-13

91 Bencoolen Street

Singapore 189652

Mondays to Saturdays 12pm – 11pm