Edition Denmark, Seoul 에디션덴마크 (서촌 티쇼룸)

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Edition Denmark is a brand founded by 2 individuals – a Danish and Korean – with the aim of introducing Danish products to Korea. There are 2 outlets in Seoul, a tea showroom in Seochon and a full-fledged café and eatery in Seongsu-dong.

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After visiting the former in spring this year, I was impressed by their service, quality, and ambiance so much that I visited their main café in autumn. (I will review that in a separate post.) The tea showroom is a naturally lit, small and cosy space near Seochon Hanok Village which focuses on namely 3 products:

  1. Premium tea by A.C Perch’s Thehandel
  2. Raw, creamy honey by Danish Beekeepers
  3. Light roasted specialty coffee by Coffee Collective

The tea/coffee baristas were very friendly, making small talk with me while they were behind the aesthetic, all white counter.

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I was allowed to sniff through the row of colourful tins of tea leaves to pick out my tea of choice – which was the caffeine-free Just Fruit tea (KRW6000). The tea incorporates tartness from hibiscus and rose hip and sweetness from apples, grapes, and a myriad of berries. This felt like a mix of a floral and fruity tea and suited my tea preference.

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My friend, a filter coffee enthusiast, had the Seasonal Filter Brew (KRW7000) which I sipped on. The coffee was very smooth with no acidic aftertaste, and an above average cup.

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Curious about their honey, I also got the raw Honey from Danish Beekeeper (spring edition) with blueberry and pecan and cheese on crackers. Unlike commercial brands of honey, this one is mildly sweet with a creamy and smooth mouthfeel. It also served as a great pairing with the crackers. As the seasons change, so does the honey and the type of pairing served here.

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Tea lovers, pin this café to your list of places to visit in Seoul.

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9.30am – 6pm daily

24 Jahamun-ro 9-gil, Jongno-gu, Seoul, South Korea (자하문로9길, 24 1층, 종로구, 서울특별시, 대한민국)

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